Chusa, Revisited
Year2025
ClientThe Museum of Silhak
StudioAABB
DisciplineExhibition Graphic Design
RoleDesign
KeywordsSpace
Credits
- Artists Kang Byungin, Kim Hyunjin, Yang-Jang, Hahm Jieun, DDBBMM
- Director Jaewon Seok
- Design Sorim Lee, Junyeol Baek
- Photography Dohyun Park
Exhibition graphics for Chusa, Revisited, the Museum of Silhak's 2025 joint exhibition where the art of Kim Jeong-hui meets contemporary typography.
Kim Jeong-hui (1786–1856), known as Chusa, is read here as a typographer before the word existed. Five contemporary designers answer his work, and the graphics carry that meeting through the room: introduction walls in Korean and English, a floor plan with the artists' biographies, and labels that set each new work beside the piece of Chusa's it responds to.
The Museum of Silhak, 30 April – 26 October 2025.





